Hi everyone! Welcome back to the site and Happy New Year!
The New Year is always a clean slate. Reflections on the previous year are pondered and new goals are set. Hopefully you were satisfied with your business stats but there is always room for new growth and adapting to changes in the market place.
When you reflect on the previous year at what you did from a marketing perspective it will likely coincide with your business statistics. If you did little, your business likely grew little and those with stable businesses may have even seen a decline from the comfort zone. This happens frequently when you assume you've made it and marketing is no longer a necessity.
For others, where more marketing effort was put forth you may have found success in expected areas, success in unexpected areas or even lack of results in what you thought was a sure thing. I think we all struggle with any of the above situations.
Your marketing efforts should be ongoing for the life of your business and so should your analysis no less than twice a year. Right now is the perfect time to pull the numbers from last year and try to correlate where the growth came from and emphasize those efforts while cutting back from marketing campaigns that did not perform reallocating budgets accordingly.
Analyzing your numbers will help you tell the future, catch declining trends before they hurt and be strategic in your efforts.