Being active in your community is essential to your marketing. The more your name (clinic or personal) is heard, the more it is seen, the more recognizable it becomes and with that comes an implied reputation as an expert in your field.
I spoke recently of analyzing your statistics and growth twice a year. If you did so and feel there is a need for change or room for improvement consider being more active in your community.
There are multiple ways to achieve this, some known and some that may take some digging or networking to find.
Community talks are an obvious choice but personally I get tired of the same expected talk so traditionally associated with chiropractic. Twenty years ago when I first started out, these talks almost always included the history of our field. No offense to our founding fathers, but we have precious moments to educate our communities and talking about our history just simply isn't necessary. I'm quite sure they would forgive the oversight and appreciate it if you stick to educating potential patients about conservative care that should take place before more invasive strategies!
Even if you leave out the history don't you lose enthusiasm over time of repeating the same general chiropractic overview? You know the one about the hose being kinked?
Look to the cases you love to manage and think outside the box on how you might offer more on the topic within your community. In turn you'll spark your creativity, your enthusiasm and certainly you'll be more enthusiastic in improving the reach in your community to gain more market share!