At the start of class today, I asked my students the following question:
"Today is Valentine's Day, what marketing strategies could you put in place to attract new patients and could you also use those same strategies to double down and focus on patient engagement?"
I have to say whenever I ask these questions I am always impressed at the ideas that come forth - watch out for them when they graduate!
From educational to civic service to good old patient appreciation the ideas were wide ranging. It's too late to plan a celebration for Valentine's Day for this year, but what about other upcoming celebrations? Are you Irish or just love green? Perhaps St. Patrick's Day might inspire you to start planning an event?
What I love about these events are that they can capture both new patients and work towards patient appreciation and retention goals as well.
Take a moment to look at the calendar for the remaining year and start planning some events to enhance awareness of your practice in your community. There are multiple holidays and multiple directions you can take each one to make it fun and engaging for all.